Designing and explaining the behavior of consumers of copyright goods

Designing and explaining the behavior of consumers of copyright goods

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Growth in the use of copyright products in the world is increasing rapidly.The main solution to counteracting copyright products is to prevent the use of copyright products by customers who deliberately or unknowingly purchase these products.The present research is also taking steps.Accordingly, in the present study, the factors affecting the behavior ethical nutrients mega magnesium powder citrus 450g of the purchase of copyright products are identified.The method of this research is a mixed method.

In the first, a qualitative method was used to develop a conceptual model and then a quantitative method was used to test the model.The statistical sample of the qualitative research phase was comprised of 15 consumer consumers of four categories of copyright goods (sports shoes, sunglasses, colognes and spare parts for automobiles), and the sample in the quantitative phase was 1,600 consumers of copyright and original four commodity groups.Give To analyze the data in the qualitative phase, the analysis of the theme and ISM and in the quantitative phase, ANOVA and PLS were used.The findings indicate the effective role of all four groups truvisionhealthftp.com of predictive variables including individual characteristics, product features, cultural and social characteristics, and purchase conditions and scenarios on attitude, intent to purchase, and continued purchase of copyright products.Meanwhile, the role of individual attributes was more than other factors.

The results also showed that perception of the copyright product moderates the effect of predictive variables on the attitude and intent to purchase copyright products in an inverse manner.